With the growth of connected devices and content globally; the potential of converting digital users, and content into a revenue stream is one of the digital strategies of all. It also generated several issues across the spectrum wherein users’ information is misused or compromised.

Regulatory and policymakers are struggling to control streamlined information transfer without violating end users’ personal information. USA, Singapore, South Korea, Russia, India, European Union came out with their privacy act which is closely coupled with information mapping.
The policies around Digital Advertisement and Marketing Act’s purpose are to act as a gatekeeper for their respective geographies to mitigate connected commerce fraud