Digital Data being considered as digital currency acted as major medium to reach out the preferred Data Principals. Since the onset of high-speed data network supported by Smartphone propelled everyone to capture once in the lifetime opportunity to develop digital assets to understand the adoption, trend, mindset of data principal and accordingly lure them to […]
The Digital Personal Data Protection Act, 2023 (DPDPA 2023) has surprised many organizations, while the Ministry of Electronics and Information Technology (MeitY) has made its intention clear—to ensure the security and privacy of Data Principals. Many companies are currently declaring themselves self-proclaimed DPDP 2023 Phase-1 compliant, whereas the processes and procedures governing their digital assets […]
The Digital Personal Data Protection Act 2023 (DPDPA) has significantly transformed the dynamics of how digital asset owners collect, access, and utilize personal data. For years, organizations have relied on various digital tracking and data deviation techniques to gain extensive access to user data and behavioral insights. With the introduction of DPDPA compliance requirements, the […]
The BFSI (Banking, Financial Services, and Insurance) sector is widely recognized as one of the most customer-centric and highly sensitive industries. The BFSI DPDPA compliance landscape in India is undergoing a major transformation. Organizations operating within this domain focus extensively on customer awareness, acquisition, engagement, monetization, retention, and referral strategies. Most individuals regularly receive unsolicited […]
