Digital Marketing became mandatory activities for Companies, Governments, Consumers and Prosumers across Industrial Sectors to virtually connect and communicate with the potential. With global adoption of Internet in early 2000 evolves over two decades and converged information into Digitize–Advertise-Monetize to improve awareness, branding for the reason. The above turned Content as the foundation of any Digital Assets.
Out of a global population of 8 billion, more than 5.6 billion users are using social media and access other Digital Assets generating more than $270 billion in revenue for service providers.
The evolution of Telecom Network and attached connected devices enabled digital users to use mobility apps and games generating more than $300 billion on top of digital advertisement segment.
The above is testimony of digital assets creation, promotion, adoption, and conversion into business model to engage, educate, enable potential consumer or prosumers.
DigitalXnode categorize Digital Marketing into ecosystem of 6C’s such as Consumer, Context, Content, Collaboration, Commerce and Compliance enabling 5P’s such as Product, Profile, Position, Provision and Profit while ensuring Reachability, Availability, Scalability, Sustainability and Security of offered Digital Assets.