We are seeking a strategic and customer-focused Product Manager – D2C to drive the development of consumer-facing digital products and AI-powered experiences. The ideal candidate will have a strong background in product management, customer journey optimization, experimentation, and data-driven decision-making, with experience delivering high-impact products in SaaS, PropTech, FinTech, or other technology-driven industries.
In this role, you will own the product roadmap for direct-to-consumer (D2C) initiatives while collaborating with engineering, design, analytics, marketing, customer success, and business teams to deliver innovative digital experiences. You will lead product strategy, optimize customer conversion funnels, leverage AI technologies, and continuously improve user engagement across web and mobile platforms.
This opportunity offers the chance to work on cutting-edge AI-enabled products, customer engagement platforms, and digital transformation initiatives that directly impact business growth and customer satisfaction.
Key Responsibilities
Product Strategy & Roadmap
- Define and execute the product roadmap for consumer-facing digital products and AI-powered solutions.
- Identify market opportunities and translate customer needs into innovative product features.
- Prioritize product initiatives based on business objectives, customer feedback, and data insights.
- Develop product strategies that improve customer acquisition, engagement, retention, and revenue growth.
- Drive end-to-end product lifecycle management from ideation through launch and continuous improvement.
Customer Experience & Conversion Optimization
- Optimize customer journeys across web and mobile platforms to maximize user engagement and conversions.
- Design and improve digital experiences using customer behavior analysis and user research.
- Lead A/B testing initiatives to validate product enhancements and improve conversion rates.
- Analyze user funnels, engagement metrics, and behavioral data to identify growth opportunities.
- Deliver seamless customer experiences through continuous experimentation and optimization.
AI & Product Innovation
- Lead initiatives involving AI-powered features, intelligent automation, and personalized customer experiences.
- Collaborate with engineering teams to integrate Generative AI and AI-assisted capabilities into products.
- Evaluate emerging AI technologies to enhance customer engagement and operational efficiency.
- Support AI-enabled recommendation engines, virtual assistants, and workflow automation solutions.
- Drive innovation through experimentation with modern AI platforms and intelligent product features.
Cross-Functional Collaboration
- Partner closely with Engineering, UX/UI Design, Marketing, Customer Success, Analytics, and Business teams.
- Translate business requirements into well-defined product specifications and user stories.
- Facilitate product planning sessions, sprint reviews, and roadmap discussions.
- Coordinate product launches and ensure successful feature adoption.
- Maintain effective stakeholder communication throughout the product development lifecycle.
Data & Analytics
- Monitor key product performance metrics and business KPIs.
- Use quantitative and qualitative data to drive product decisions.
- Conduct customer research, usability testing, and competitive analysis.
- Build reporting frameworks to measure product success and identify optimization opportunities.
- Leverage analytics tools to continuously improve customer engagement and product performance.
Product Leadership
- Champion customer-centric product development practices.
- Foster a culture of innovation, collaboration, and continuous learning.
- Mentor junior product team members where applicable.
- Ensure alignment between business objectives and product strategy.
- Stay informed about market trends, emerging technologies, and competitor offerings.
Required Skills
Product Management
- Product Roadmap Planning
- Product Lifecycle Management
- Product Strategy
- Feature Prioritization
- Product Discovery
- Agile Product Development
- Scrum Methodologies
- User Story Creation
- Backlog Management
Customer Experience
- Customer Journey Mapping
- Conversion Funnel Optimization
- A/B Testing
- User Research
- Customer Engagement
- User Experience (UX)
- Product Analytics
- Behavioral Analysis
AI & Digital Products
- Generative AI Concepts
- AI-Powered Product Features
- Intelligent Automation
- Recommendation Systems
- Conversational AI
- AI Product Strategy
- Prompt Engineering (Preferred)
- AI Workflow Integration
Analytics & Growth
- Product Metrics
- Google Analytics
- Mixpanel
- Amplitude
- SQL (Preferred)
- Data-Driven Decision Making
- Experimentation Frameworks
- KPI Reporting
Professional Skills
- Strong analytical and problem-solving abilities.
- Excellent communication and stakeholder management skills.
- Strategic thinking with a customer-first mindset.
- Ability to manage multiple priorities in fast-paced environments.
- Strong collaboration, leadership, and decision-making capabilities.
Education
- Bachelor’s degree in Computer Science, Information Technology, Business Administration, Engineering, Product Management, Marketing, Economics, or a related discipline.
- B.Tech, BE, BBA, BCA, B.Sc., or equivalent qualifications are preferred.
- MBA, MCA, M.Tech, Master’s in Product Management, Business Analytics, Marketing, or related disciplines is an advantage.