We are looking for an experienced Senior SEO Executive to lead organic growth initiatives across multiple digital platforms. The ideal candidate will have a proven track record of improving search visibility, increasing organic traffic, and executing successful SEO campaigns in competitive industries.
This position requires a strategic and analytical professional who can independently manage SEO projects, identify growth opportunities, and implement optimization strategies that support long-term business objectives. The role involves close collaboration with content creators, web developers, marketing teams, and business stakeholders to ensure websites achieve strong search engine performance and sustainable organic growth.
The successful candidate should possess in-depth expertise in technical SEO, content optimization, website performance improvement, competitor analysis, and authority-building strategies while remaining up to date with evolving search engine algorithms and industry trends.
Key Responsibilities
SEO Planning & Growth Strategy
- Develop and execute comprehensive SEO plans designed to increase organic traffic, keyword visibility, and overall website performance.
- Identify opportunities for growth through market research, keyword analysis, and competitor benchmarking.
- Establish SEO priorities, timelines, and implementation roadmaps aligned with business objectives.
- Monitor search performance trends and recommend strategies for continuous improvement.
On-Page Optimization
- Optimize website elements to improve search engine relevance and user engagement.
- Refine page titles, meta descriptions, heading structures, and content hierarchy.
- Improve internal linking frameworks to enhance navigation and crawl efficiency.
- Conduct keyword mapping and ensure proper content alignment with search intent.
- Implement structured data and other enhancements to improve search visibility.
Content Performance & Optimization
- Work alongside content teams to develop search-focused content strategies.
- Conduct keyword discovery, topic research, and content opportunity analysis.
- Review and optimize existing content to improve rankings and user engagement.
- Support the development of content clusters and topical authority initiatives.
- Measure content performance and recommend enhancements based on search data.
Link Building & Authority Development
- Design and execute ethical link acquisition campaigns that strengthen domain credibility.
- Build relationships with relevant publishers, websites, and industry platforms.
- Manage outreach initiatives, guest contribution opportunities, and brand mention campaigns.
- Monitor backlink quality and address potentially harmful links when necessary.
- Support initiatives aimed at increasing website authority and trust signals.
Technical SEO Management
- Perform detailed technical audits to identify website issues affecting search performance.
- Analyze crawl reports, indexing challenges, and website architecture improvements.
- Maintain XML sitemaps, robots directives, canonical configurations, and structured markup.
- Collaborate with development teams to resolve technical SEO concerns.
- Improve website speed, mobile usability, Core Web Vitals, and overall technical health.
Reporting & Performance Analysis
- Track SEO KPIs including rankings, traffic growth, user engagement, and conversion metrics.
- Create regular performance reports with actionable recommendations.
- Analyze website data to identify strengths, weaknesses, and growth opportunities.
- Monitor the impact of algorithm updates and adjust strategies accordingly.
- Present SEO insights and progress updates to management and stakeholders.
Cross-Functional Collaboration
- Partner with content, development, marketing, and product teams to support SEO initiatives.
- Provide recommendations for website enhancements that improve organic performance.
- Share SEO knowledge and best practices across departments.
- Support junior team members and contribute to a culture of continuous learning.
Required Skills
SEO Expertise
- Minimum 5 years of hands-on experience managing SEO campaigns and organic growth initiatives.
- Strong knowledge of technical SEO, on-page optimization, content SEO, and link-building strategies.
- Comprehensive understanding of search engine ranking factors and website optimization techniques.
- Experience working with medium to large-scale websites across competitive markets.
- Ability to translate data into practical SEO recommendations and business outcomes.
SEO Tools & Analytics
Hands-on experience with tools such as:
- Ahrefs
- SEMrush
- Google Search Console
- Google Analytics 4 (GA4)
- Screaming Frog
- Moz
- Ubersuggest
- Google Keyword Planner
- Google Tag Manager
- Looker Studio
Technical Knowledge
- Working understanding of HTML, CSS, website architecture, and technical SEO fundamentals.
- Familiarity with website performance optimization and Core Web Vitals.
- Experience working with content management systems such as WordPress.
- Knowledge of structured data implementation and SEO best practices for modern websites.
Professional Competencies
- Excellent analytical and critical-thinking skills.
- Strong written and verbal communication abilities.
- Ability to manage multiple SEO initiatives simultaneously.
- Detail-oriented approach with strong organizational skills.
- Self-driven mindset with the ability to work independently and collaboratively.
- Strong reporting and presentation capabilities.
Education
- Bachelor’s degree in Marketing, Digital Marketing, Business Administration, Information Technology, Computer Science, or a related field.
- Industry certifications related to SEO, Google Analytics, or Digital Marketing are considered an advantage.
