Advertising & Paid Media Roles Across Google, Meta, LinkedIn, YouTube, and Pinterest
One of the leading IT companies operating in the consumer and prosumer segments is looking for Social Media Advertising experts to drive awareness, adoption, promotion, and monetization of its digital assets. The goal of the expert would be to develop strategic and tactical advertising timeframes to enable seamless customer acquisition.
Google Ads Specialist
Ad specialists must have prior experience in defining clear strategies focused on identifying and acquiring high-intent consumer searches and driving conversions across Google Search, Display, and partner networks.
Key Responsibilities
- Conduct keyword research.
- Define high-converting ad copy.
- Set up conversion tracking.
- Optimize bids and budgets to maximize ROAS (Return on Ad Spend).
Core Skills
- Extensive experience in Google Analytics.
- Search, Display, and Video Advertising certifications.
- A/B testing expertise.
- Strong data analytics capabilities.
Meta Ads Specialist (Facebook & Instagram)
Must have extensive hands-on experience in brand awareness campaigns and highly targeted category-based visual remarketing campaigns to build audience engagement.
Key Responsibilities
- Set up campaigns using Meta Ads Manager.
- Develop lookalike audiences.
- Create test creatives (image, video, carousel).
- Develop retargeting marketing strategies.
Core Skills
- Testing and implementation of Meta Pixel.
- Creative strategy development.
- Funnel setup development (WhatsApp/Forms).
- Conversion tracking expertise.
LinkedIn Ads Specialist
Exceptional experience in the B2B marketing segment for lead generation and account-based marketing (ABM) utilizing hierarchical professional targeting.
Key Responsibilities
- Launch and manage Sponsored Content, Message Ads, and Lead Gen Forms.
- Target specific job titles, company sizes, and industries.
Core Skills
- B2B audience targeting.
- Campaign group structuring.
- CRM integration (e.g., Salesforce, HubSpot).
YouTube Marketer / Ad Specialist
Experience in video marketing, YouTube SEO, and running paid advertising campaigns such as pre-roll and bumper ads.
Key Responsibilities
- Strategize video ad formats.
- Target specific viewer interests and channels.
- Analyze view-through rates (VTR) and audience retention.
Core Skills
- YouTube SEO.
- Video scripting.
- TrueView ad formats.
- Channel analytics.
Pinterest Ad Specialist
Extensive experience in visual discovery and e-commerce growth strategies to drive traffic and pin monetization.
Key Responsibilities
- Set up conversion campaign dashboards.
- Implement interest in tagging.
- Optimize keyword and interest targeting for visual lead generation.
Core Skills
- Visual content curation.
- Trend analysis.
- Pin design optimization.
- E-commerce tracking.
Generalist Ad / Paid Media Manager
A cross-platform strategist capable of managing full-funnel digital marketing campaigns by combining the strengths of all the above advertising platforms.
Key Responsibilities
- Manage large media budgets across channels.
- Ensure consistent brand messaging.
- Attribute multi-channel conversion paths.
Core Skills
- Cross-platform analytics.
- Data-driven marketing strategy.
- Media buying expertise.